MARKETING OF GASTRONOMIC TOURISM IN ARMENIA WITHIN THE FRAMEWORK OF ECONOMIC DEVELOPMENT
To clarify the development trends of gastronomic tourism in Armenia, digital marketing strategies and PR tools were examined. Through a quantitative analysis of the opportunities and threats facing Armenia’s gastronomic tourism sector, it was demonstrated that the country possesses significant potential, as reflected in the ratio between the overall scores of its strengths and weaknesses. The sector is supported by a competitive foundation, including rich culinary heritage, high-quality raw materials, and longstanding winemaking traditions. The high score assigned to opportunities further indicates the strong growth potential of gastronomic tourism, particularly due to increasing international interest, digital promotion, and rising demand for organic food products. The identified threats are comparatively less significant, suggesting that external risks are driven mainly by demographic and political factors that remain manageable.
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